Our Story
How Fur Family Began
Fur Family was born from love, challenges, and lived experience as a truly pet-friendly family. We are a family-owned business, and our journey began not as entrepreneurs, but as pet parents doing our best to care for our own fur family.
Our Persian cat, Coffee, has been with us since he was just three months old. When we adopted him, he came with a fungal infection that later developed into severe ringworm. Finding the right veterinary care was difficult, and the treatment journey lasted nearly six months. Coffee had to live in strict isolation during this time, which deeply affected his personality. He grew into a cat who preferred solitude and developed low immunity, making him prone to allergies and sensitivities, especially to cat litter. We tried countless options, yet none truly worked for him. Despite all this, Coffee remained playful, running around the house and filling our lives with joy.
Our daughter Hiya was almost seven years old when Coffee came into our lives. She formed a deep bond with him, and her love for animals only grew stronger over the years. A few years later, we welcomed Cookie, a German Spitz, into our family when he was three months old. Fortunately, Cookie has been healthy, adding even more happiness and energy to our home. Watching and caring for Coffee and Cookie shaped Hiya’s childhood, and by the age of ten, she had already decided that she wanted to become a veterinarian.
Behind the scenes of our fur family has always been Rachana, a devoted pet parent and the backbone of this journey. She made countless sacrifices, including giving up holidays, to stay with our pets and avoid boarding facilities where animals are often stressed, mistreated, or fall ill. Her commitment to their wellbeing taught us that pet care is not just about products, but about responsibility, empathy, and informed choices.
As the years passed, we realized a bigger problem. Good quality pet care products were either unavailable or unaffordable for middle-class families. This gap often led to health, hygiene, and behavioral issues in pets, not due to lack of love, but lack of access to the right solutions. With Hiya now studying veterinary medicine, and with the hands-on experience Rachana gained over the years, a shared dream began to take shape.
That dream became Fur Family.
We launched Fur Family in 2025 with a clear purpose: to build a brand that delivers premium quality pet care products at reasonable prices, without compromise. Our goal is not only to manufacture pet supplies under strict quality guidelines, but also to educate pet parents on how to care better for their companions so they can live healthier, happier, and longer lives.
Today, Fur Family is closely monitored by Hiya through her veterinary knowledge and passion, and executed with dedication by Rachana. In the years to come, once Hiya graduates, she plans to join the family business full time and take Fur Family to even greater heights.
Fur Family is more than a brand.
It is our story, our promise, and our commitment to every pet and every family that loves them.
Meet the Fur Family Team
Coffee - The Big Brother
Coffee is now 13 years old, and these years with him have been our greatest teachers. Every challenge, every moment of care, and every little quirk has shown us what truly matters for a pet’s health, comfort, and happiness. His experiences, from sensitivity to allergies to his playful yet independent nature, have directly shaped the way we develop our products.
Being with Coffee for over a decade has given us invaluable insights into what is missing in the market and what pets truly need to thrive. This knowledge forms the backbone of Fur Family, ensuring that every product we create reflects real-life learnings and addresses the genuine needs of pets and their families.
Coffee’s journey is more than a story—it is a guiding force behind our brand, inspiring us to build products that make a meaningful difference in the lives of pets everywhere. Today, he is also proudly the face of our cat litter PURRGE IT packaging, reminding every family that our products are created with real love, experience, and care.
Cookie - The Brat
Cookie is now 10 years old, and these ten years with him have taught us invaluable lessons about what dogs truly need to live healthier and happier lives. His daily habits, preferences, and personality have provided insights that inspire and guide the development of our future product lines.
Just as Coffee is the face of our cat products, Cookie will proudly be the face of our dog product packaging. His experiences will play a central role in shaping these products, ensuring they are thoughtfully designed to meet real-life needs. Cookie’s contribution to product development will be immense, helping us create innovative solutions that support the wellbeing and happiness of dogs everywhere.
Hiya Shroff
Since childhood, Hiya’s love and care for animals has been extraordinary. Her studies and hands-on exposure to veterinary medicine provide invaluable insights that directly influence the development of our products. She helps us understand the challenges pets face and ensures that every product we design and manufacture addresses their true needs. We eagerly await the completion of her graduation so she can join Fur Family full time, continuing to contribute her expertise, insights, and innovative ideas to take our brand to new heights.
Rachana Shroff
Rachana’s experience raising our three children has provided her with a unique perspective on caring for pets in a family environment. She intimately understands the balance between nurturing growing children and tending to the needs of pets, and how both can thrive together in a happy, healthy, and harmonious home. This deep understanding has been instrumental in shaping the values, processes, and operations of Fur Family.
Her contributions extend far beyond the day-to-day management of the brand, sales, and operations. Drawing from years of hands-on experience, Rachana ensures that every product we create is thoughtfully designed to meet the real needs of pets and the families who love them. She is equally passionate about giving back to the broader pet community, dedicating her knowledge and time to educate pet parents on best practices, preventive care, and creating nurturing environments. Through her guidance, Fur Family not only provides premium products but also serves as a trusted partner to families, helping them build stronger bonds with their pets and promoting the wellbeing of pets in every home.